Gordian Foods
Nourish with Purpose.
Experience Design, Packaging Design, Collateral, Production
2024
The Brief
Gordian Foods, a leading producer of guacamole and avocado products, sought to rebrand in order to connect with a new generation of consumers. The goal was to focus on the nutritional benefits of their products, communicate their commitment to transparency, and emphasize their dedication to nourishment. With a focus on clean, clear communication, the rebranding effort aimed to align the brand with values of health, sustainability, and trust.
The Solution
We created a fresh, modern brand identity that highlights Gordian Foods' commitment to transparency and quality. The new packaging was designed to reflect the purity and nutritional value of the products, with clear messaging and minimalist visuals. Photography and video production played a pivotal role in showcasing the freshness of the ingredients, the brand's mission, and the product’s versatility. The content was crafted to engage both new and existing consumers, showing how Gordian’s products fit into a modern, health-conscious lifestyle.
The photoshoots were designed to showcase Gordian Foods’ products in their natural state, emphasizing freshness and the high quality of the ingredients. We captured moments that evoke a sense of nourishment and authenticity, creating an emotional connection with consumers.
We took a strong storytelling approach, placing Gordian Foods’ brand story and vision at the center of the narrative. Cinematic shots and thoughtfully crafted content enhanced the storytelling, making the videos not only visually stunning but also emotionally engaging. This approach ensured the brand’s message was conveyed in a way that resonates deeply with the audience, elevating the overall experience.
The updated packaging emphasizes simplicity, with clear nutritional information and sustainable materials. Bold, minimalist design elements reflect the brand’s commitment to transparency and quality. We focused on vibrant colors that highlight the fresh, natural ingredients while maintaining a sophisticated aesthetic.
The website was designed with the customer journey in mind, ensuring it was easy to navigate and provided clear, concise information about the brand’s products, values, and mission. The website also included sections focused on the nutritional benefits of their products, reinforcing Gordian’s commitment to health.
View More
FreshMint
View More
Sunny & The Juice
View More
Joy to the Fluff
View More
Let’s work together!
Book a Discovery Call
Gordian Foods
Nourish with Purpose.
Experience Design, Packaging Design, Collateral, Production
Guatemala, GT
2023
The Brief
Gordian Foods, a leading producer of guacamole and avocado products, sought to rebrand in order to connect with a new generation of consumers. The goal was to focus on the nutritional benefits of their products, communicate their commitment to transparency, and emphasize their dedication to nourishment. With a focus on clean, clear communication, the rebranding effort aimed to align the brand with values of health, sustainability, and trust.
Home
Services
Work
Approach
Insights
play
inquire
The Solution
We created a fresh, modern brand identity that highlights Gordian Foods' commitment to transparency and quality. The new packaging was designed to reflect the purity and nutritional value of the products, with clear messaging and minimalist visuals. Photography and video production played a pivotal role in showcasing the freshness of the ingredients, the brand's mission, and the product’s versatility. The content was crafted to engage both new and existing consumers, showing how Gordian’s products fit into a modern, health-conscious lifestyle.
The photoshoots were designed to showcase Gordian Foods’ products in their natural state, emphasizing freshness and the high quality of the ingredients. We captured moments that evoke a sense of nourishment and authenticity, creating an emotional connection with consumers.
The photoshoots were designed to showcase Gordian Foods’ products in their natural state, emphasizing freshness and the high quality of the ingredients. We captured moments that evoke a sense of nourishment and authenticity, creating an emotional connection with consumers.
We took a strong storytelling approach, placing Gordian Foods’ brand story and vision at the center of the narrative. Cinematic shots and thoughtfully crafted content enhanced the storytelling, making the videos not only visually stunning but also emotionally engaging. This approach ensured the brand’s message was conveyed in a way that resonates deeply with the audience, elevating the overall experience.
The updated packaging emphasizes simplicity, with clear nutritional information and sustainable materials. Bold, minimalist design elements reflect the brand’s commitment to transparency and quality. We focused on vibrant colors that highlight the fresh, natural ingredients while maintaining a sophisticated aesthetic.
The website was designed with the customer journey in mind, ensuring it was easy to navigate and provided clear, concise information about the brand’s products, values, and mission. The website also included sections focused on the nutritional benefits of their products, reinforcing Gordian’s commitment to health.
View More
FreshMint
Learn How
Sunny & The Juice
Learn How
Joy to the Fluff
Learn How
Spotify
Tiktok
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Subscribe for *actually* useful information to help your brand *actually* thrive.
Enter your email
I agree to the Privacy Policy.
Subscribe
Let’s work together!
Book a Discovery Call
🪩
Gordian Foods
Nourish with Purpose.
Experience Design, Packaging Design, Collateral, Production
Guatemala, GT
2023
The Brief
Gordian Foods, a leading producer of guacamole and avocado products, sought to rebrand in order to connect with a new generation of consumers. The goal was to focus on the nutritional benefits of their products, communicate their commitment to transparency, and emphasize their dedication to nourishment. With a focus on clean, clear communication, the rebranding effort aimed to align the brand with values of health, sustainability, and trust.
The Solution
We created a fresh, modern brand identity that highlights Gordian Foods' commitment to transparency and quality. The new packaging was designed to reflect the purity and nutritional value of the products, with clear messaging and minimalist visuals. Photography and video production played a pivotal role in showcasing the freshness of the ingredients, the brand's mission, and the product’s versatility. The content was crafted to engage both new and existing consumers, showing how Gordian’s products fit into a modern, health-conscious lifestyle.
The photoshoots were designed to showcase Gordian Foods’ products in their natural state, emphasizing freshness and the high quality of the ingredients. We captured moments that evoke a sense of nourishment and authenticity, creating an emotional connection with consumers.
We took a strong storytelling approach, placing Gordian Foods’ brand story and vision at the center of the narrative. Cinematic shots and thoughtfully crafted content enhanced the storytelling, making the videos not only visually stunning but also emotionally engaging. This approach ensured the brand’s message was conveyed in a way that resonates deeply with the audience, elevating the overall experience.
The updated packaging emphasizes simplicity, with clear nutritional information and sustainable materials. Bold, minimalist design elements reflect the brand’s commitment to transparency and quality. We focused on vibrant colors that highlight the fresh, natural ingredients while maintaining a sophisticated aesthetic.
The website was designed with the customer journey in mind, ensuring it was easy to navigate and provided clear, concise information about the brand’s products, values, and mission. The website also included sections focused on the nutritional benefits of their products, reinforcing Gordian’s commitment to health.
Spotify
Tiktok
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Subscribe for *actually* useful information to help your brand *actually* thrive.
Enter your email
I agree to the Privacy Policy.
Subscribe
View More
FreshMint
Learn How
Sunny & The Juice
Learn How
Joy to the Fluff
Learn How
Let’s work together!
Book a Discovery Call
🪩
View More
FreshMint
Learn How
Sunny & The Juice
Learn How
Joy to the Fluff
Learn How