HigherEdge
Strategize your future by redefining the college prep experience.
Rebranding, Creative Campaigns, Naming, Art Direction
2020
The Brief
Our client, a trailblazing college prep program, sought a transformative rebrand to mark their evolution after 10 years. The goal was to position themselves as a forward-thinking institution that empowers ambitious students to challenge conventions and approach college life with aspiration, confidence, and authenticity.
The Solution
We crafted a comprehensive rebrand that infused storytelling with strategy, reflecting the program’s innovative vision. From redefining their visual identity to aligning their messaging with the aspirations of a new generation of students, our approach positioned them as a leader in their educational journeys. Through design, we bridged the gap between ambition and opportunity, creating a brand that resonates deeply with trailblazing scholars and their aspirations.
To add a unique touch, we hand-drew a family of illustrations inspired by educational motifs. These illustrations are subtle, used sparingly, and always remain legible over text. The characters are depicted inside a sort of window, symbolizing the boundless possibilities they are envisioning. Whether they are daydreaming about their future or gazing into the horizon of their ambitions, these visual elements bring the brand’s storytelling to life and connect with the audience on a personal level.
We designed a website that seamlessly balances form and function, offering a user-friendly experience tailored to both parents and students. The site serves as an extension of the branding, acting as a digital touchpoint that connects the entire experience. With intuitive navigation and compelling storytelling, the website ensures the program’s mission and values resonate with its diverse audience while providing a cohesive visual and strategic alignment with the rebrand.
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HigherEdge
Strategize your future by redefining the college prep experience.
Rebranding, Creative Campaigns, Naming, Art Direction
Guatemala, Gt
2023
The Brief
Our client, a trailblazing college prep program, sought a transformative rebrand to mark their evolution after 10 years. The goal was to position themselves as a forward-thinking institution that empowers ambitious students to challenge conventions and approach college life with aspiration, confidence, and authenticity.
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The Solution
We crafted a comprehensive rebrand that infused storytelling with strategy, reflecting the program’s innovative vision. From redefining their visual identity to aligning their messaging with the aspirations of a new generation of students, our approach positioned them as a leader in their educational journeys. Through design, we bridged the gap between ambition and opportunity, creating a brand that resonates deeply with trailblazing scholars and their aspirations.
To add a unique touch, we hand-drew a family of illustrations inspired by educational motifs. These illustrations are subtle, used sparingly, and always remain legible over text. The characters are depicted inside a sort of window, symbolizing the boundless possibilities they are envisioning. Whether they are daydreaming about their future or gazing into the horizon of their ambitions, these visual elements bring the brand’s storytelling to life and connect with the audience on a personal level.
We designed a website that seamlessly balances form and function, offering a user-friendly experience tailored to both parents and students. The site serves as an extension of the branding, acting as a digital touchpoint that connects the entire experience. With intuitive navigation and compelling storytelling, the website ensures the program’s mission and values resonate with its diverse audience while providing a cohesive visual and strategic alignment with the rebrand.
Spotify
Tiktok
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
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FreshMint
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Sunny & The Juice
Learn How
Joy to the Fluff
Learn How
Let’s work together!
Book a Discovery Call
🪩
HigherEdge
Strategize your future by redefining the college prep experience.
Rebranding, Creative Campaigns, Naming, Art Direction
Guatemala, Gt
2023
The Brief
Our client, a trailblazing college prep program, sought a transformative rebrand to mark their evolution after 10 years. The goal was to position themselves as a forward-thinking institution that empowers ambitious students to challenge conventions and approach college life with aspiration, confidence, and authenticity.
The Solution
We crafted a comprehensive rebrand that infused storytelling with strategy, reflecting the program’s innovative vision. From redefining their visual identity to aligning their messaging with the aspirations of a new generation of students, our approach positioned them as a leader in their educational journeys. Through design, we bridged the gap between ambition and opportunity, creating a brand that resonates deeply with trailblazing scholars and their aspirations.
To add a unique touch, we hand-drew a family of illustrations inspired by educational motifs. These illustrations are subtle, used sparingly, and always remain legible over text. The characters are depicted inside a sort of window, symbolizing the boundless possibilities they are envisioning. Whether they are daydreaming about their future or gazing into the horizon of their ambitions, these visual elements bring the brand’s storytelling to life and connect with the audience on a personal level.
We designed a website that seamlessly balances form and function, offering a user-friendly experience tailored to both parents and students. The site serves as an extension of the branding, acting as a digital touchpoint that connects the entire experience. With intuitive navigation and compelling storytelling, the website ensures the program’s mission and values resonate with its diverse audience while providing a cohesive visual and strategic alignment with the rebrand.
Spotify
Tiktok
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Subscribe for *actually* useful information to help your brand *actually* thrive.
Enter your email
I agree to the Privacy Policy.
Subscribe
View More
FreshMint
Learn How
Sunny & The Juice
Learn How
Joy to the Fluff
Learn How
Let’s work together!
Book a Discovery Call
🪩
View More
FreshMint
Learn How
Sunny & The Juice
Learn How
Joy to the Fluff
Learn How