Joy to the Fluff
Creative Direction
Art Direction for Personal Brand
2023
The Brief
Monarquía wanted to create an unforgettable holiday campaign that celebrated the brand’s timeless leather and fur products while incorporating a sense of fantasy and fun. We aimed to transport the brand’s main character into a fantastical holiday world that reflected her bold, dramatic style, using a mix of over-the-top outfits and textures.
The Solution
We brought the vision to life by placing the character in an extravagant holiday setting, surrounded by opulent textures like fur and leather. Through carefully styled sets and costumes, we captured the essence of a whimsical yet luxurious world. The campaign mixed camp elements with timeless fashion, showing how Monarquía’s coats could be part of an elevated, over-the-top holiday fantasy.
Joy to the Fluff
Creative Direction
Art Direction for Personal Brand
Guatemala, GT
2023
The Brief
Monarquía wanted to create an unforgettable holiday campaign that celebrated the brand’s timeless leather and fur products while incorporating a sense of fantasy and fun. We aimed to transport the brand’s main character into a fantastical holiday world that reflected her bold, dramatic style, using a mix of over-the-top outfits and textures.
The Solution
We brought the vision to life by placing the character in an extravagant holiday setting, surrounded by opulent textures like fur and leather. Through carefully styled sets and costumes, we captured the essence of a whimsical yet luxurious world. The campaign mixed camp elements with timeless fashion, showing how Monarquía’s coats could be part of an elevated, over-the-top holiday fantasy.
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FreshMint
Learn How
Sunny & The Juice
Learn How
Joy to the Fluff
Learn How
Spotify
Tiktok
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
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Joy to the Fluff
Creative Direction
Art Direction for Personal Brand
2023
2023
The Brief
Monarquía wanted to create an unforgettable holiday campaign that celebrated the brand’s timeless leather and fur products while incorporating a sense of fantasy and fun. We aimed to transport the brand’s main character into a fantastical holiday world that reflected her bold, dramatic style, using a mix of over-the-top outfits and textures.
The Solution
We brought the vision to life by placing the character in an extravagant holiday setting, surrounded by opulent textures like fur and leather. Through carefully styled sets and costumes, we captured the essence of a whimsical yet luxurious world. The campaign mixed camp elements with timeless fashion, showing how Monarquía’s coats could be part of an elevated, over-the-top holiday fantasy.
View More
FreshMint
Learn How
Sunny & The Juice
Learn How
Joy to the Fluff
Learn How
Spotify
Tiktok
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Subscribe for *actually* useful information to help your brand *actually* thrive.
Enter your email
I agree to the Privacy Policy.
Subscribe
Let’s work together!
Book a Discovery Call
🪩