Las Olas
Product Launch Campaign
Art Direction for Personal Brand
2025
The Brief
Las Olas is a debut poetry book about love, heartbreak, and personal growth. We were tasked with creating a launch campaign that captured the book’s emotional depth, with a focus on the author’s journey of transformation. Our role included consulting on the book cover design, producing promotional videos, and developing a social media campaign.
The Solution
We designed the book cover to symbolize the author’s connection to the sea and the strength found in vulnerability. For the launch, we created a photoshoot featuring the author and developed short social media videos explaining the book’s purpose. The campaign aimed to engage readers with the themes of love and growth, establishing a personal connection with the author’s message.
We crafted a social media campaign that resonated with readers by sharing snippets of the book’s themes, along with personal stories from the author. The content balanced emotional storytelling with engaging visuals, creating a sense of connection with the audience. The campaign invited followers into the author’s world, encouraging them to explore the journey of love and transformation found in Las Olas.
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FreshMint
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Sunny & The Juice
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Joy to the Fluff
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Let’s work together!
Book a Discovery Call
Las Olas
Product Launch Campaign
Art Direction for Personal Brand
2025
Las Olas
Product Launch Campaign
Art Direction for Personal Brand
2025
2023
The Brief
Las Olas is a debut poetry book about love, heartbreak, and personal growth. We were tasked with creating a brand identity that captured the book’s emotional depth, with a focus on the author’s journey of transformation. Our role included designing the book cover, producing promotional videos, and developing a social media campaign.
The Solution
We designed the book cover to symbolize the author’s connection to the sea and the strength found in vulnerability. For the launch, we created a photoshoot featuring the author and developed short social media videos explaining the book’s purpose. The campaign aimed to engage readers with the themes of love and growth, establishing a personal connection with the author’s message.
We crafted a social media campaign that resonated with readers by sharing snippets of the book’s themes, along with personal stories from the author. The content balanced emotional storytelling with engaging visuals, creating a sense of connection with the audience. The campaign invited followers into the author’s world, encouraging them to explore the journey of love and transformation found in Las Olas.
View More
FreshMint
Learn How
Sunny & The Juice
Learn How
Joy to the Fluff
Learn How
Spotify
Tiktok
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
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Let’s work together!
Book a Discovery Call
🪩
Las Olas
Product Launch Campaign
Art Direction for Personal Brand
2025
2023
The Brief
Las Olas is a debut poetry book about love, heartbreak, and personal growth. We were tasked with creating a brand identity that captured the book’s emotional depth, with a focus on the author’s journey of transformation. Our role included designing the book cover, producing promotional videos, and developing a social media campaign.
The Solution
We designed the book cover to symbolize the author’s connection to the sea and the strength found in vulnerability. For the launch, we created a photoshoot featuring the author and developed short social media videos explaining the book’s purpose. The campaign aimed to engage readers with the themes of love and growth, establishing a personal connection with the author’s message.
We crafted a social media campaign that resonated with readers by sharing snippets of the book’s themes, along with personal stories from the author. The content balanced emotional storytelling with engaging visuals, creating a sense of connection with the audience. The campaign invited followers into the author’s world, encouraging them to explore the journey of love and transformation found in Las Olas.
View More
FreshMint
Learn How
Sunny & The Juice
Learn How
Joy to the Fluff
Learn How
Spotify
Tiktok
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Subscribe for *actually* useful information to help your brand *actually* thrive.
Enter your email
I agree to the Privacy Policy.
Subscribe
Let’s work together!
Book a Discovery Call
🪩
View More
FreshMint
Learn How
Sunny & The Juice
Learn How
Joy to the Fluff
Learn How