Migas
Momentos auténticos.
Branding, Naming, Packaging
2023
The Brief
We developed a brand for a restaurant that specializes in delivering gourmet milanesa dishes. We aimed to connect with a young, alternative, and knowledgeable audience, offering them a high-end culinary experience right at their doorstep.
culturaL Lifestyle
culturaL
Lifestyle
Create connection through gastronomy, music, art, “pop culture” and other cultural elements.
Speciality Food
offer specialty, fast-casual food On a whole new level.
THE SWEET SPOT
THE SWEET SPOT
“Each recipe reflects our deep love and passion for food, creating a genuine, thought out menu that has a story to share. We wish to create a community of individuals that share our values, beliefs and appreciation for living well.”
“Each recipe reflects our deep love and passion for food, creating a genuine, thought out menu that has a story to share. We wish to create a community of individuals that share our values, beliefs and appreciation for living well.”
The Solution
Inspired by an urban and everyday style, we aimed to express a unique lifestyle centered around gathering with friends and family to enjoy a meal.
We positioned the brand as a community rather than a singular entity, fostering unity and identification among the audience with the chefs' vision behind Migas.
QUALITY
QUALITY
innovation
innovation
respect
respect
authenticity
authenticity
“ASÍ SE SIENTE LA MILANESA, CONQUISTANDO CORAZONES Y NO HAY MESA QUE SE LE RESISTA. UNA RODAJA DE CIELO ESCONDIDA ENTRE HUEVO Y PAN QUE GUARDA MUCHOS SECRETOS, ESTILOS E INGREDIENTES. TAN DIFERENTE EN CADA LUGAR, PERO HOY TE DEMOSTRAMOS COMO LO HACEMOS EN MIGAS.”
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FreshMint
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Sunny & The Juice
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Joy to the Fluff
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Let’s work together!
Book a Discovery Call
Migas
Momentos auténticos.
Branding, Naming, Packaging
2023
2023
The Brief
We developed a brand for a restaurant that specializes in delivering gourmet milanesa dishes. We aimed to connect with a young, alternative, and knowledgeable audience, offering them a high-end culinary experience right at their doorstep.
Home
Services
Work
Approach
Insights
play
inquire
culturaL Lifestyle
Create connection through gastronomy, music, art, “pop culture” and other cultural elements.
Speciality Food
offer specialty, fast-casual food On a whole new level.
THE SWEET SPOT
“Each recipe reflects our deep love and passion for food, creating a genuine, thought out menu that has a story to share. We wish to create a community of individuals that share our values, beliefs and appreciation for living well.”
The Solution
Inspired by an urban and everyday style, we aimed to express a unique lifestyle centered around gathering with friends and family to enjoy a meal.
We positioned the brand as a community rather than a singular entity, fostering unity and identification among the audience with the chefs' vision behind Migas.
QUALITY
innovation
respect
authenticity
“ASÍ SE SIENTE LA MILANESA, CONQUISTANDO CORAZONES Y NO HAY MESA QUE SE LE RESISTA. UNA RODAJA DE CIELO ESCONDIDA ENTRE HUEVO Y PAN QUE GUARDA MUCHOS SECRETOS, ESTILOS E INGREDIENTES. TAN DIFERENTE EN CADA LUGAR, PERO HOY TE DEMOSTRAMOS COMO LO HACEMOS EN MIGAS.”
View More
FreshMint
Learn How
Sunny & The Juice
Learn How
Joy to the Fluff
Learn How
Spotify
Tiktok
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Subscribe for *actually* useful information to help your brand *actually* thrive.
Enter your email
I agree to the Privacy Policy.
Subscribe
Let’s work together!
Book a Discovery Call
🪩
Migas
Momentos auténticos.
Branding, Naming, Packaging
2023
2023
The Brief
We developed a brand for a restaurant that specializes in delivering gourmet milanesa dishes. We aimed to connect with a young, alternative, and knowledgeable audience, offering them a high-end culinary experience right at their doorstep.
The Solution
Inspired by an urban and everyday style, we aimed to express a unique lifestyle centered around gathering with friends and family to enjoy a meal.
We positioned the brand as a community rather than a singular entity, fostering unity and identification among the audience with the chefs' vision behind Migas.
culturaL Lifestyle
Create connection through gastronomy, music, art, “pop culture” and other cultural elements.
Speciality Food
offer specialty, fast-casual food On a whole new level.
THE SWEET SPOT
“Each recipe reflects our deep love and passion for food, creating a genuine, thought out menu that has a story to share. We wish to create a community of individuals that share our values, beliefs and appreciation for living well.”
The Solution
Inspired by an urban and everyday style, we aimed to express a unique lifestyle centered around gathering with friends and family to enjoy a meal.
We positioned the brand as a community rather than a singular entity, fostering unity and identification among the audience with the chefs' vision behind Migas.
QUALITY
innovation
respect
authenticity
“ASÍ SE SIENTE LA MILANESA, CONQUISTANDO CORAZONES Y NO HAY MESA QUE SE LE RESISTA. UNA RODAJA DE CIELO ESCONDIDA ENTRE HUEVO Y PAN QUE GUARDA MUCHOS SECRETOS, ESTILOS E INGREDIENTES. TAN DIFERENTE EN CADA LUGAR, PERO HOY TE DEMOSTRAMOS COMO LO HACEMOS EN MIGAS.”
Spotify
Tiktok
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Subscribe for *actually* useful information to help your brand *actually* thrive.
Enter your email
I agree to the Privacy Policy.
Subscribe
View More
FreshMint
Learn How
Sunny & The Juice
Learn How
Joy to the Fluff
Learn How
Let’s work together!
Book a Discovery Call
🪩
View More
FreshMint
Learn How
Sunny & The Juice
Learn How
Joy to the Fluff
Learn How