Pure
Performance Food.
Branding, Naming
2023
The Brief
We developed a brand for Pure, a wellness-focused food company offering nutrient-dense meals and beverages. The aim was to connect with health-conscious individuals looking for transparency and innovation in their nutrition, empowering them to fuel their success with clean, performance-driven food.
Naming
The name "Pure" was chosen to embody the brand’s commitment to transparency and simplicity. It reflects the clean, natural ingredients used in every product, positioning the brand as a trusted source of wholesome, nourishing food. "Pure" not only signifies the purity of the ingredients but also the brand's focus on offering an unadulterated, high-performance food experience.
performance food
honest ingredients
SUSTAINABLE ENERGY
We created a visual system that plays on vibrant greens and yellows, complementing the concept of natural, fresh ingredients while conveying energy. The food packaging uses minimalistic designs to communicate that simplicity in ingredients leads to clarity in health, while product images like drinks and fresh ingredients highlight the natural, clean elements of each product.
The Solution
The solution was a brand identity that balances the notion of health and vitality with performance, reflecting the brand's commitment to supporting every customer’s health goals. We designed a bold and energetic visual identity, incorporating vibrant colors and dynamic imagery that emphasize the power and clarity of healthy food.
The logo and packaging are clean, modern, and straightforward, with a sense of transparency that aligns with the brand’s promise of honest ingredients. The use of typography, paired with impactful, energetic visuals, supports the brand’s tagline "Performance Food" and reinforces the idea of food as fuel for success.
For the product packaging, the use of clear, concise information with icons denoting health certifications (such as plant-based, dairy-free, vegan) ensures that the product’s benefits are immediately visible, creating an authentic connection with consumers who value transparency.
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Pure
Performance Food.
Branding, Naming
Miami, FL
2023
The Brief
We developed a brand for Pure, a wellness-focused food company offering nutrient-dense meals and beverages. The aim was to connect with health-conscious individuals looking for transparency and innovation in their nutrition, empowering them to fuel their success with clean, performance-driven food.
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Services
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Naming
The name "Pure" was chosen to embody the brand’s commitment to transparency and simplicity. It reflects the clean, natural ingredients used in every product, positioning the brand as a trusted source of wholesome, nourishing food. "Pure" not only signifies the purity of the ingredients but also the brand's focus on offering an unadulterated, high-performance food experience.
performance food
honest ingredients
SUSTAINABLE ENERGY
We created a visual system that plays on vibrant greens and yellows, complementing the concept of natural, fresh ingredients while conveying energy. The food packaging uses minimalistic designs to communicate that simplicity in ingredients leads to clarity in health, while product images like drinks and fresh ingredients highlight the natural, clean elements of each product.
The Solution
The solution was a brand identity that balances the notion of health and vitality with performance, reflecting the brand's commitment to supporting every customer’s health goals. We designed a bold and energetic visual identity, incorporating vibrant colors and dynamic imagery that emphasize the power and clarity of healthy food.
The logo and packaging are clean, modern, and straightforward, with a sense of transparency that aligns with the brand’s promise of honest ingredients. The use of typography, paired with impactful, energetic visuals, supports the brand’s tagline "Performance Food" and reinforces the idea of food as fuel for success.
For the product packaging, the use of clear, concise information with icons denoting health certifications (such as plant-based, dairy-free, vegan) ensures that the product’s benefits are immediately visible, creating an authentic connection with consumers who value transparency.
Spotify
Tiktok
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
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FreshMint
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Sunny & The Juice
Learn How
Joy to the Fluff
Learn How
Let’s work together!
Book a Discovery Call
🪩
Pure
Performance Food.
Branding, Naming
Miami, FL
2023
The Brief
We developed a brand for Pure, a wellness-focused food company offering nutrient-dense meals and beverages. The aim was to connect with health-conscious individuals looking for transparency and innovation in their nutrition, empowering them to fuel their success with clean, performance-driven food.
Naming
The name "Pure" was chosen to embody the brand’s commitment to transparency and simplicity. It reflects the clean, natural ingredients used in every product, positioning the brand as a trusted source of wholesome, nourishing food. "Pure" not only signifies the purity of the ingredients but also the brand's focus on offering an unadulterated, high-performance food experience.
performance food
honest ingredients
SUSTAINABLE ENERGY
We created a visual system that plays on vibrant greens and yellows, complementing the concept of natural, fresh ingredients while conveying energy. The food packaging uses minimalistic designs to communicate that simplicity in ingredients leads to clarity in health, while product images like drinks and fresh ingredients highlight the natural, clean elements of each product.
The Solution
The solution was a brand identity that balances the notion of health and vitality with performance, reflecting the brand's commitment to supporting every customer’s health goals. We designed a bold and energetic visual identity, incorporating vibrant colors and dynamic imagery that emphasize the power and clarity of healthy food.
The logo and packaging are clean, modern, and straightforward, with a sense of transparency that aligns with the brand’s promise of honest ingredients. The use of typography, paired with impactful, energetic visuals, supports the brand’s tagline "Performance Food" and reinforces the idea of food as fuel for success.
For the product packaging, the use of clear, concise information with icons denoting health certifications (such as plant-based, dairy-free, vegan) ensures that the product’s benefits are immediately visible, creating an authentic connection with consumers who value transparency.
Spotify
Tiktok
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Subscribe for *actually* useful information to help your brand *actually* thrive.
Enter your email
I agree to the Privacy Policy.
Subscribe
View More
FreshMint
Learn How
Sunny & The Juice
Learn How
Joy to the Fluff
Learn How
Let’s work together!
Book a Discovery Call
🪩
View More
FreshMint
Learn How
Sunny & The Juice
Learn How
Joy to the Fluff
Learn How