Jia
Translating sustainable farming into a clear, human story.
Zacapa, Guatemala | 2020
Creative Campaigns




Brief
To showcase Jia’s commitment to sustainability and excellence, we were tasked with capturing authentic and transparent images that convey the heart of their stevia plantation. The goal was to portray their hardworking team, advanced farming practices, and the natural beauty of the product from farm to table.
Brief
To showcase Jia’s commitment to sustainability and excellence, we were tasked with capturing authentic and transparent images that convey the heart of their stevia plantation. The goal was to portray their hardworking team, advanced farming practices, and the natural beauty of the product from farm to table.
Brief
To showcase Jia’s commitment to sustainability and excellence, we were tasked with capturing authentic and transparent images that convey the heart of their stevia plantation. The goal was to portray their hardworking team, advanced farming practices, and the natural beauty of the product from farm to table.
Brief
To showcase Jia’s commitment to sustainability and excellence, we were tasked with capturing authentic and transparent images that convey the heart of their stevia plantation. The goal was to portray their hardworking team, advanced farming practices, and the natural beauty of the product from farm to table.




















Solution
We visited the farms and produced high-quality images that tell the story of Jia’s dedication to quality. Through portraits of the team in action, as well as close-ups of the stevia in its natural state, we highlighted their precision in farming and cutting-edge technology, emphasizing the positive energy and care behind every leaf they produce.
Solution
We visited the farms and produced high-quality images that tell the story of Jia’s dedication to quality. Through portraits of the team in action, as well as close-ups of the stevia in its natural state, we highlighted their precision in farming and cutting-edge technology, emphasizing the positive energy and care behind every leaf they produce.
Solution
We visited the farms and produced high-quality images that tell the story of Jia’s dedication to quality. Through portraits of the team in action, as well as close-ups of the stevia in its natural state, we highlighted their precision in farming and cutting-edge technology, emphasizing the positive energy and care behind every leaf they produce.
Solution
We visited the farms and produced high-quality images that tell the story of Jia’s dedication to quality. Through portraits of the team in action, as well as close-ups of the stevia in its natural state, we highlighted their precision in farming and cutting-edge technology, emphasizing the positive energy and care behind every leaf they produce.
























































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Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY




