Joy to the Fluff
Building a holiday universe around Monarquía’s bold femininity.
Guatemala City | 2023
Brief
Monarquía wanted to create an unforgettable holiday campaign that celebrated the brand’s timeless leather and fur products while incorporating a sense of fantasy and fun. We aimed to transport the brand’s main character into a fantastical holiday world that reflected her bold, dramatic style, using a mix of over-the-top outfits and textures.
Brief
Monarquía wanted to create an unforgettable holiday campaign that celebrated the brand’s timeless leather and fur products while incorporating a sense of fantasy and fun. We aimed to transport the brand’s main character into a fantastical holiday world that reflected her bold, dramatic style, using a mix of over-the-top outfits and textures.
Brief
Monarquía wanted to create an unforgettable holiday campaign that celebrated the brand’s timeless leather and fur products while incorporating a sense of fantasy and fun. We aimed to transport the brand’s main character into a fantastical holiday world that reflected her bold, dramatic style, using a mix of over-the-top outfits and textures.
Brief
Monarquía wanted to create an unforgettable holiday campaign that celebrated the brand’s timeless leather and fur products while incorporating a sense of fantasy and fun. We aimed to transport the brand’s main character into a fantastical holiday world that reflected her bold, dramatic style, using a mix of over-the-top outfits and textures.
Solution
We brought the vision to life by placing the character in an extravagant holiday setting, surrounded by opulent textures like fur and leather. Through carefully styled sets and costumes, we captured the essence of a whimsical yet luxurious world. The campaign mixed camp elements with timeless fashion, showing how Monarquía’s coats could be part of an elevated, over-the-top holiday fantasy.
Solution
We brought the vision to life by placing the character in an extravagant holiday setting, surrounded by opulent textures like fur and leather. Through carefully styled sets and costumes, we captured the essence of a whimsical yet luxurious world. The campaign mixed camp elements with timeless fashion, showing how Monarquía’s coats could be part of an elevated, over-the-top holiday fantasy.
Solution
We brought the vision to life by placing the character in an extravagant holiday setting, surrounded by opulent textures like fur and leather. Through carefully styled sets and costumes, we captured the essence of a whimsical yet luxurious world. The campaign mixed camp elements with timeless fashion, showing how Monarquía’s coats could be part of an elevated, over-the-top holiday fantasy.
Solution
We brought the vision to life by placing the character in an extravagant holiday setting, surrounded by opulent textures like fur and leather. Through carefully styled sets and costumes, we captured the essence of a whimsical yet luxurious world. The campaign mixed camp elements with timeless fashion, showing how Monarquía’s coats could be part of an elevated, over-the-top holiday fantasy.
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Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY