Makenna
Designing a sweet escape through everyday rituals of care.
Antigua, Guatemala | 2025
Creative Campaign
Brief
Makena, a beauty and self-care brand focused on everyday rituals, approached us to develop a creative campaign announcing the opening of their new location in Antigua, Guatemala. The objective was to introduce the store through a visual narrative that felt local, expressive, and rooted in place. Rather than a traditional launch, the campaign aimed to capture the essence of Antigua as a backdrop for Makena’s world, turning the city’s textures, colors, and street life into part of the brand story.
Brief
Makena, a beauty and self-care brand focused on everyday rituals, approached us to develop a creative campaign announcing the opening of their new location in Antigua, Guatemala. The objective was to introduce the store through a visual narrative that felt local, expressive, and rooted in place. Rather than a traditional launch, the campaign aimed to capture the essence of Antigua as a backdrop for Makena’s world, turning the city’s textures, colors, and street life into part of the brand story.
Brief
Makena, a beauty and self-care brand focused on everyday rituals, approached us to develop a creative campaign announcing the opening of their new location in Antigua, Guatemala. The objective was to introduce the store through a visual narrative that felt local, expressive, and rooted in place. Rather than a traditional launch, the campaign aimed to capture the essence of Antigua as a backdrop for Makena’s world, turning the city’s textures, colors, and street life into part of the brand story.
Brief
Makena, a beauty and self-care brand focused on everyday rituals, approached us to develop a creative campaign announcing the opening of their new location in Antigua, Guatemala. The objective was to introduce the store through a visual narrative that felt local, expressive, and rooted in place. Rather than a traditional launch, the campaign aimed to capture the essence of Antigua as a backdrop for Makena’s world, turning the city’s textures, colors, and street life into part of the brand story.
Solution
We developed a photo-driven campaign that transformed Antigua into a street escape for Makena, highlighting cobblestone streets, colorful walls, bougainvillea, and playful urban details. The visuals were translated into exclusive in-store applications, including t-shirts, postcards, shopping bags, and stationery designed specifically for the Antigua location.
Solution
We developed a photo-driven campaign that transformed Antigua into a street escape for Makena, highlighting cobblestone streets, colorful walls, bougainvillea, and playful urban details. The visuals were translated into exclusive in-store applications, including t-shirts, postcards, shopping bags, and stationery designed specifically for the Antigua location.
Solution
We developed a photo-driven campaign that transformed Antigua into a street escape for Makena, highlighting cobblestone streets, colorful walls, bougainvillea, and playful urban details. The visuals were translated into exclusive in-store applications, including t-shirts, postcards, shopping bags, and stationery designed specifically for the Antigua location.
Solution
We developed a photo-driven campaign that transformed Antigua into a street escape for Makena, highlighting cobblestone streets, colorful walls, bougainvillea, and playful urban details. The visuals were translated into exclusive in-store applications, including t-shirts, postcards, shopping bags, and stationery designed specifically for the Antigua location.
Holiday Shoot
Using the same visual language, we produced a holiday-focused photoshoot to showcase seasonal packaging and the launch of Makena’s spray hand sanitizers. Shot on location, the creative direction centered on light blue and red tones, creating a festive yet cohesive extension of the campaign.
Holiday Shoot
Using the same visual language, we produced a holiday-focused photoshoot to showcase seasonal packaging and the launch of Makena’s spray hand sanitizers. Shot on location, the creative direction centered on light blue and red tones, creating a festive yet cohesive extension of the campaign.
Holiday Shoot
Using the same visual language, we produced a holiday-focused photoshoot to showcase seasonal packaging and the launch of Makena’s spray hand sanitizers. Shot on location, the creative direction centered on light blue and red tones, creating a festive yet cohesive extension of the campaign.
Holiday Shoot
Using the same visual language, we produced a holiday-focused photoshoot to showcase seasonal packaging and the launch of Makena’s spray hand sanitizers. Shot on location, the creative direction centered on light blue and red tones, creating a festive yet cohesive extension of the campaign.
View More
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY