Migas
Turning a classic dish into a shared cultural experience.
Guatemala City | 2024
Brief
We developed a brand for a restaurant that specializes in delivering gourmet milanesa dishes. We aimed to connect with a young, alternative, and knowledgeable audience, offering them a high-end culinary experience right at their doorstep.
Brief
We developed a brand for a restaurant that specializes in delivering gourmet milanesa dishes. We aimed to connect with a young, alternative, and knowledgeable audience, offering them a high-end culinary experience right at their doorstep.
Brief
We developed a brand for a restaurant that specializes in delivering gourmet milanesa dishes. We aimed to connect with a young, alternative, and knowledgeable audience, offering them a high-end culinary experience right at their doorstep.
Brief
We developed a brand for a restaurant that specializes in delivering gourmet milanesa dishes. We aimed to connect with a young, alternative, and knowledgeable audience, offering them a high-end culinary experience right at their doorstep.
Solution
Inspired by an urban and everyday style, we aimed to express a unique lifestyle centered around gathering with friends and family to enjoy a meal. We positioned the brand as a community rather than a singular entity, fostering unity and identification among the audience with the chefs' vision behind Migas.
Solution
Inspired by an urban and everyday style, we aimed to express a unique lifestyle centered around gathering with friends and family to enjoy a meal. We positioned the brand as a community rather than a singular entity, fostering unity and identification among the audience with the chefs' vision behind Migas.
Solution
Inspired by an urban and everyday style, we aimed to express a unique lifestyle centered around gathering with friends and family to enjoy a meal. We positioned the brand as a community rather than a singular entity, fostering unity and identification among the audience with the chefs' vision behind Migas.
Solution
Inspired by an urban and everyday style, we aimed to express a unique lifestyle centered around gathering with friends and family to enjoy a meal. We positioned the brand as a community rather than a singular entity, fostering unity and identification among the audience with the chefs' vision behind Migas.
Packaging
We designed a packaging system that feels bold, intentional, and unmistakably Migas. Clean white boxes became a canvas for strong typographic expression, subtle graphic repetition, and playful details that reward attention. The structure balances practicality with attitude, easy to stack, carry, and open, while still feeling considered and elevated. The packaging was conceived as an extension of the brand experience, not just a container. From the way the boxes stack, to how the food is revealed inside, every interaction reinforces Migas as a shared ritual, something meant to be opened, passed around, and enjoyed together. The result is packaging that supports the product, amplifies the brand, and turns a simple meal into a cultural gesture.
Packaging
We designed a packaging system that feels bold, intentional, and unmistakably Migas. Clean white boxes became a canvas for strong typographic expression, subtle graphic repetition, and playful details that reward attention. The structure balances practicality with attitude, easy to stack, carry, and open, while still feeling considered and elevated. The packaging was conceived as an extension of the brand experience, not just a container. From the way the boxes stack, to how the food is revealed inside, every interaction reinforces Migas as a shared ritual, something meant to be opened, passed around, and enjoyed together. The result is packaging that supports the product, amplifies the brand, and turns a simple meal into a cultural gesture.
Packaging
We designed a packaging system that feels bold, intentional, and unmistakably Migas. Clean white boxes became a canvas for strong typographic expression, subtle graphic repetition, and playful details that reward attention. The structure balances practicality with attitude, easy to stack, carry, and open, while still feeling considered and elevated. The packaging was conceived as an extension of the brand experience, not just a container. From the way the boxes stack, to how the food is revealed inside, every interaction reinforces Migas as a shared ritual, something meant to be opened, passed around, and enjoyed together. The result is packaging that supports the product, amplifies the brand, and turns a simple meal into a cultural gesture.
Packaging
We designed a packaging system that feels bold, intentional, and unmistakably Migas. Clean white boxes became a canvas for strong typographic expression, subtle graphic repetition, and playful details that reward attention. The structure balances practicality with attitude, easy to stack, carry, and open, while still feeling considered and elevated. The packaging was conceived as an extension of the brand experience, not just a container. From the way the boxes stack, to how the food is revealed inside, every interaction reinforces Migas as a shared ritual, something meant to be opened, passed around, and enjoyed together. The result is packaging that supports the product, amplifies the brand, and turns a simple meal into a cultural gesture.
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Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY