Trazo
A contemporary expression of craft, confidence, and individuality.
Guatemala 2023
Branding, Naming, Creative Campaigns
Brief
Trazo, an artisanal wear concept store, sought a bold rebranding to define itself as the go-to destination for modern, fearless women. These women, who embrace individuality and confidence, needed a brand that celebrates self-expression through style and attitude. Trazo wanted to reflect a daring spirit, combining fashion-forward design with the essence of craftsmanship and authenticity, all while empowering women to wear what they love without compromise.
Brief
Trazo, an artisanal wear concept store, sought a bold rebranding to define itself as the go-to destination for modern, fearless women. These women, who embrace individuality and confidence, needed a brand that celebrates self-expression through style and attitude. Trazo wanted to reflect a daring spirit, combining fashion-forward design with the essence of craftsmanship and authenticity, all while empowering women to wear what they love without compromise.
Brief
Trazo, an artisanal wear concept store, sought a bold rebranding to define itself as the go-to destination for modern, fearless women. These women, who embrace individuality and confidence, needed a brand that celebrates self-expression through style and attitude. Trazo wanted to reflect a daring spirit, combining fashion-forward design with the essence of craftsmanship and authenticity, all while empowering women to wear what they love without compromise.
Brief
Trazo, an artisanal wear concept store, sought a bold rebranding to define itself as the go-to destination for modern, fearless women. These women, who embrace individuality and confidence, needed a brand that celebrates self-expression through style and attitude. Trazo wanted to reflect a daring spirit, combining fashion-forward design with the essence of craftsmanship and authenticity, all while empowering women to wear what they love without compromise.
Solution
We developed a comprehensive brand identity that not only resonates with the modern woman but also establishes Trazo as a trailblazer in the fashion world. The visual identity, with its clean lines and bold typography, communicates confidence and elegance, while the carefully chosen color palette reflects earthiness and authenticity, symbolic of the artisanal craftsmanship behind every piece. The use of minimalism in the logo and design ensures that the focus remains on the powerful attitude and the products themselves.
Solution
We developed a comprehensive brand identity that not only resonates with the modern woman but also establishes Trazo as a trailblazer in the fashion world. The visual identity, with its clean lines and bold typography, communicates confidence and elegance, while the carefully chosen color palette reflects earthiness and authenticity, symbolic of the artisanal craftsmanship behind every piece. The use of minimalism in the logo and design ensures that the focus remains on the powerful attitude and the products themselves.
Solution
We developed a comprehensive brand identity that not only resonates with the modern woman but also establishes Trazo as a trailblazer in the fashion world. The visual identity, with its clean lines and bold typography, communicates confidence and elegance, while the carefully chosen color palette reflects earthiness and authenticity, symbolic of the artisanal craftsmanship behind every piece. The use of minimalism in the logo and design ensures that the focus remains on the powerful attitude and the products themselves.
Solution
We developed a comprehensive brand identity that not only resonates with the modern woman but also establishes Trazo as a trailblazer in the fashion world. The visual identity, with its clean lines and bold typography, communicates confidence and elegance, while the carefully chosen color palette reflects earthiness and authenticity, symbolic of the artisanal craftsmanship behind every piece. The use of minimalism in the logo and design ensures that the focus remains on the powerful attitude and the products themselves.
Naming
The name "Trazo," meaning "mark" in Spanish, was strategically chosen to represent the bold, intentional footprints that women leave in the world. This concept of "tracing one's path" is captured visually through strong, defined lines and space in the design, which also mirrors the idea of creation and individuality.
Naming
The name "Trazo," meaning "mark" in Spanish, was strategically chosen to represent the bold, intentional footprints that women leave in the world. This concept of "tracing one's path" is captured visually through strong, defined lines and space in the design, which also mirrors the idea of creation and individuality.
Naming
The name "Trazo," meaning "mark" in Spanish, was strategically chosen to represent the bold, intentional footprints that women leave in the world. This concept of "tracing one's path" is captured visually through strong, defined lines and space in the design, which also mirrors the idea of creation and individuality.
Naming
The name "Trazo," meaning "mark" in Spanish, was strategically chosen to represent the bold, intentional footprints that women leave in the world. This concept of "tracing one's path" is captured visually through strong, defined lines and space in the design, which also mirrors the idea of creation and individuality.
E-Commerce
We designed Trazo’s e-commerce experience as an extension of the brand’s curatorial philosophy. The focus was not on volume or speed, but on creating a calm, intentional space where each product could be experienced with the same care as in-store. The site prioritizes clarity, hierarchy, and storytelling allowing materials, silhouettes, and details to take center stage. Navigation, product pages, and visual rhythm were designed to guide the customer naturally, reinforcing Trazo’s positioning as a destination for unique, thoughtfully sourced pieces rather than a conventional online store.
E-Commerce
We designed Trazo’s e-commerce experience as an extension of the brand’s curatorial philosophy. The focus was not on volume or speed, but on creating a calm, intentional space where each product could be experienced with the same care as in-store. The site prioritizes clarity, hierarchy, and storytelling allowing materials, silhouettes, and details to take center stage. Navigation, product pages, and visual rhythm were designed to guide the customer naturally, reinforcing Trazo’s positioning as a destination for unique, thoughtfully sourced pieces rather than a conventional online store.
E-Commerce
We designed Trazo’s e-commerce experience as an extension of the brand’s curatorial philosophy. The focus was not on volume or speed, but on creating a calm, intentional space where each product could be experienced with the same care as in-store. The site prioritizes clarity, hierarchy, and storytelling allowing materials, silhouettes, and details to take center stage. Navigation, product pages, and visual rhythm were designed to guide the customer naturally, reinforcing Trazo’s positioning as a destination for unique, thoughtfully sourced pieces rather than a conventional online store.
E-Commerce
We designed Trazo’s e-commerce experience as an extension of the brand’s curatorial philosophy. The focus was not on volume or speed, but on creating a calm, intentional space where each product could be experienced with the same care as in-store. The site prioritizes clarity, hierarchy, and storytelling allowing materials, silhouettes, and details to take center stage. Navigation, product pages, and visual rhythm were designed to guide the customer naturally, reinforcing Trazo’s positioning as a destination for unique, thoughtfully sourced pieces rather than a conventional online store.
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Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY