Makenna Girls
Which Makenna Girly are you?
Guatemala, Guatemala | 2026
Brief
Makenna needed a campaign that could speak to all of their women at once, without flattening any of them. The challenge wasn't visibility, it was resonance. Their audience isn't one type of person: she's the working girlie, the wellbeing fanatic, the mom always on the go. The insight was clear, women with different personalities, routines, and lifestyles, all sharing one common thread: the wellness and aesthetic that Makenna brings to their lives. The campaign needed to celebrate that multiplicity, not simplify it.
Brief
Makenna needed a campaign that could speak to all of their women at once, without flattening any of them. The challenge wasn't visibility, it was resonance. Their audience isn't one type of person: she's the working girlie, the wellbeing fanatic, the mom always on the go. The insight was clear, women with different personalities, routines, and lifestyles, all sharing one common thread: the wellness and aesthetic that Makenna brings to their lives. The campaign needed to celebrate that multiplicity, not simplify it.
Brief
Makenna needed a campaign that could speak to all of their women at once, without flattening any of them. The challenge wasn't visibility, it was resonance. Their audience isn't one type of person: she's the working girlie, the wellbeing fanatic, the mom always on the go. The insight was clear, women with different personalities, routines, and lifestyles, all sharing one common thread: the wellness and aesthetic that Makenna brings to their lives. The campaign needed to celebrate that multiplicity, not simplify it.
Brief
Makenna needed a campaign that could speak to all of their women at once, without flattening any of them. The challenge wasn't visibility, it was resonance. Their audience isn't one type of person: she's the working girlie, the wellbeing fanatic, the mom always on the go. The insight was clear, women with different personalities, routines, and lifestyles, all sharing one common thread: the wellness and aesthetic that Makenna brings to their lives. The campaign needed to celebrate that multiplicity, not simplify it.
Solution
We developed a campaign built around a single truth: being a Makenna Girl doesn't mean being just one thing. Through art direction, styling, and visual content production, we gave life to each personality, showing what she uses, what surrounds her, and how Makenna products fit naturally into her day. Each world felt distinct, personal, and real. Together, they formed something larger: a brand universe where every woman could see herself, with wellness always at the center.
Solution
We developed a campaign built around a single truth: being a Makenna Girl doesn't mean being just one thing. Through art direction, styling, and visual content production, we gave life to each personality, showing what she uses, what surrounds her, and how Makenna products fit naturally into her day. Each world felt distinct, personal, and real. Together, they formed something larger: a brand universe where every woman could see herself, with wellness always at the center.
Solution
We developed a campaign built around a single truth: being a Makenna Girl doesn't mean being just one thing. Through art direction, styling, and visual content production, we gave life to each personality, showing what she uses, what surrounds her, and how Makenna products fit naturally into her day. Each world felt distinct, personal, and real. Together, they formed something larger: a brand universe where every woman could see herself, with wellness always at the center.
Solution
We developed a campaign built around a single truth: being a Makenna Girl doesn't mean being just one thing. Through art direction, styling, and visual content production, we gave life to each personality, showing what she uses, what surrounds her, and how Makenna products fit naturally into her day. Each world felt distinct, personal, and real. Together, they formed something larger: a brand universe where every woman could see herself, with wellness always at the center.
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Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY
Playing at the Studio:
Guatemala
PLACES, THE BLAZE
Madrid
BailE INolvIDable, BAD BUNNY